What We Do?

We create a clear and concise plan, using plain Hinglish, to guide you towards the financial freedom you desire.

UNLOCKING WEALTH, SECURING LEGACY TM

The mission statement at Richify TM signifies our commitment to not just grow your money, but to truly unlock the full potential of your assets. We have an unwavering dedication to ensure that your hard-earned wealth establishes a strong, enduring financial foundation for future generations.

Our proven investment strategies deliver proactive service to empower your portfolio towards financial freedom.

We offer personalized equity advisory services, tailoring them to your risk profile and existing holdings while aiming to generate alpha.

Our expert guidance helps you choose the ideal mutual fund portfolio by considering its role in your overall asset allocation and stock selection strategy.

We will assist in crafting a retirement plan that provides a comfortable cushion, allowing you to enjoy your post-retirement years, reaping the rewards of your hard work.

Your life goals, whether it’s your children’s marriage or buying an exotic car, are significant to you. We will carve out an investment strategy that also aligns to your overall holdings.

We conduct a comprehensive analysis of your current holdings, using advanced software, to evaluate important facts such as asset allocation, correlations, stock, and sector concentrations etc.

At Richify, we craft a personalized “financial life plan” tailored to your current situation and goals, simplifying complex financial concepts, and empowering you to make informed decisions at every stage.

Richify offers a user-friendly mobile app and web interface, enabling you to take charge of your financial footprint. With our intuitive platform, you can effortlessly transact, monitor your finances in real-time, and access on-click reporting and analysis tools.

If our services meet your needs, join us, and let our team expertly manage your investments.

Wealth Management

Money Doesn’t Have to be Complicated

Whether you're an investing novice or a seasoned pro, we are ready to collaborate with you. Richify will craft a portfolio tailored to your long-term goals, ensuring your financial journey aligns with your aspirations.

Our job is to offer clear advice, helping you craft a plan that aligns your resources with your goals using the diverse financial products available in the market.

We aim to keep it simple.

The only constant in the stock market is change. Those who cannot adapt are doomed to fail.

Successful investing is about managing risk, not avoiding it.

Equity advisory

In God we Trust. For equity investing, we use data & analysis.

DSK Investment Advisors is committed to delivering top-notch equity advisory services to our clients. We utilize our extensive market knowledge, rigorous research, and strategic insight to guide your investment decisions, aiming for superior market performance. We understand that every client's needs are unique, and our seasoned advisors work diligently to create bespoke investment strategies that align with your individual goals and legacy stock portfolios.

DSK Investment Advisor follows a contrarian & value investment style. We study neglected businesses and themes to find compounders. Growth is integral to our selection criterion. We try not to overpay for it.

Mutual fund advisory

Choose wisely, hold firmly. That's the Richify way.

Mutual funds, with their inherent diversification, are a safer and cost-effective avenue for many investors. However, the selection of a mutual fund portfolio should be approached with the same diligence and caution as picking individual equities. It's vital to understand how the assets within your portfolio correlate with each other, and how your holdings might perform under a variety of market conditions, evaluated through back-testing and simulation scenarios.

At Richify, we equip you with the tools and insights necessary to navigate these complexities. Our goal is to help you understand the nuances of mutual fund investing, assist you in making informed decisions, and guide you on your journey towards achieving your financial objectives.

Mutual fund investing is like building a puzzle, categories are the pieces, but fund selection is the art of fitting them together.

Are you prepared for retirement? (click here to take the quiz)

Don’t leave retirement to chance, take the quiz now.

You can be young without money, but you can't be old without it.

Retirement planning

Retirement isn’t the end of the road, but the beginning of open highways.

At Richify, we make planning for your golden years a breeze. Sometimes people forget or delay planning for their retirement, but trust us, the sooner you start, the better. Think about it like preparing for a long, comfortable vacation.

You need to consider how much time you have until you retire, the money you'll make before retirement, investment returns in the accumulation and retirement phase, the rising cost of things due to inflation, and of course, your basic expenses and well-earned indulgences.

We know it sounds a lot. The trick is to start early.

Goal based investing

Dive into financial clarity with our Goal Simulator quiz. Let us evaluate if your current investment strategy aligns with your goal timeline.

Richify works with clients towards goal-based investing, recognizing the diverse commitments, obligations, and desires that shape our lives.

Whether it's ensuring quality education for your children, hosting a grand Indian wedding, or owning a serene cottage in the hills, we understand these cherished milestones within the broader financial landscape of families. By adopting purposeful and thoughtful investing, we help you start saving for these milestones today.

Dive into financial clarity with our Goal Simulator quiz. (click to take quiz)

Let us evaluate if you current investment strategy aligns with your goal timeline

Investing is not nearly as difficult as it looks. Successful investing involves doing a few things right and avoiding serious mistakes.

Portfolio analysis

Get an unbiased evaluation to confirm, or rethink portfolio positioning.

Do you really know the composition of your wealth holdings? Just glancing over categories is not enough. It is important to know what is inside your mutual funds, and how the holdings are correlated with each other. Are you overly concentrated in specific sectors? How are your holdings distributed across large, mid, and small caps? Are you truly diversified or holding the same stuff in different packaging? How do these gel with your direct stock holdings?

At Richify, we go beyond individual investments. We conduct a thorough analysis of your entire wealth portfolio, leveraging advanced software, financial analytics, and the fundamental principles of corporate finance. The goal is to gain a holistic view of your wealth and make informed decisions to maximize your financial potential.

STEP 1

Deep-Dive Portfolio Diagnosis

We kick-start the process by fully dissecting your portfolio. Using advanced tools, we scrutinize mutual funds and direct equity holdings to expose concentration levels, asset allocation, correlation, and risk diversification. It's a thorough health-check for your investments.

STEP 2

Performance Benchmarking

We then put your portfolio on the track, racing it against a 5-year historical timeline and a competitive benchmark. We scrutinize risk, volatility, and drawdown periods, measuring how your investments held up under market stress.

STEP 3

Future-Proof Strategy Design:

Post analysis, we turn to our crystal ball - the back-tested simulation model. By evaluating potential portfolio outcomes at different time intervals, we craft recommendations that not only stand up to future market scenarios, but also stay true to your financial objectives. We won't just adapt your portfolio, we'll future-proof it.

Financial planning

Embrace the power of planning for a Secure Tomorrow

At Richify, we assist clients in organizing and optimizing their financial lives through comprehensive financial planning. Our process considers your current income, expenses, and anticipated changes in the future, such as salary increases, retirement, or expected windfalls. By understanding your saving potential, we help you create a roadmap towards your financial goals.

Our programs also address any significant cash flow needs that may arise, whether it's related to business investments or life events. Our goal is your financial stability and peace of mind.

Budgeting and Cash Flow Management

Creating and maintaining a budget, managing expenses, and optimizing cash flow to achieve their financial objectives.

Debt Management

Effective debt management strategies, including debt consolidation, repayment plans, and optimizing interest rates.

Ongoing Monitoring and Reviews

Conducting regular portfolio reviews, tracking progress towards financial goals, and adjusting as needed based on changing circumstances and market conditions.

Invest, Track, and Thrive

Seamlessly Manage Your Investments with our Powerful App Interface

Experience the convenience of our web-based and mobile app interface, designed to simplify your investment journey. With just a few taps, you can easily transact for your investments and access real-time valuations, keeping you updated on the performance of your portfolio.